Ada Health / Novartis

Rare Disease Initiative (RDI)
Digital innovations for faster diagnosis

All patients have one thing in common:
They want to finally receive the right diagnosis and appropriate treatment.

Together with Ada Health and Novartis, we have developed the RDI to educate people about rare diseases and increase patients' digital literacy.

To achieve this goal, we have developed a brand strategy and eye-catching corporate identity that creates awareness of the potential of digital solutions and artificial intelligence (AI) in medicine and addresses patients and doctors.

The landing page is the central element of the campaign. By integrating Ada's symptom check, user have the opportunity to deal with their symptoms in a structured way.

Medical influencers on TikTok use social ads to educate their community and encourage them to take a closer look at their health. The differently designed TikTok videos specifically address the creator's respective community, create more awareness for rare diseases and offer support to those seeking information.

In order to further increase the digital competence of doctors and at the same time educate them about the potential of artificial intelligence (AI) in medicine, we have produced a CME training course that provides information on AI applications in medicine, AI skills and the legal situation and liability, among other things.